Who We Are
We are more than just an agency and a communications consulting firm
We are a bridge.
A link between you, your company, your brand, and the market you wish to explore. A bridge to facilitate the challenges of communication in new lands through strategic experiences and content.
Whether you are a startup or an established company, our work is built on reading, research, and data analysis. This is the foundation for us to develop a consistent communication and branding strategy to make your brand stand out in a new market.
In addition, we study your business thoroughly to guide it communicatively in its internationalization process, adapting the message to be understood within the desired cultural context, performing cultural adaptation, generating a connection with the target audience, and avoiding misunderstandings.
To value the differences, we combine content marketing techniques with international marketing, going beyond the obvious to communicate the authenticity of each brand to the world, on the right platforms (Brand Projection) with the appropriate language (Brand Expression) – not like and where everyone else is.
We also apply our Public Relations expertise to create actions that consider all the brand stakeholders and their contact points.
Why should I culturally adapt my company's communication?
Because the culture of a country, city, or state influences the consumption of brands, just as brands impact the context, creating new symbols and meanings. These symbols come to represent a way of thinking, feeling, and acting within the society.
Therefore, a communication created for Spain needs to have an adapted message if you want to reach the Brazilian market. Social events are communicated massively, and many brands take advantage of this.
And that's fine, sometimes that is the goal. But if the idea is to be a significant brand for the consumer and become part of their context, the message needs to be adapted.
That's why, at Sneety, we don't do anything "canned" or "packaged." Here, we do everything personalized, authentic, and strategic according to each client's demands and needs.
We believe that the power of communication can generate good results and create quality content to build connections and inspire people around the world.
That's why our work is based on data analysis combined with creativity and knowledge of our international and multicultural team.
We want your communication to be fluid and authentic within the new country.
Want to know more? Send us a message; we would be happy to tell you how!
Our services are for those who...
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Struggle with disorganized and inconsistent communication and need to organize and align their sales operations with marketing.
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Need a partner or consultant to coordinate the marketing, sales, and communication initiatives of their team.
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Find it difficult to connect with their audience and want to stand out, amplifying their ideas on social media with authenticity and originality.
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Want to combine high-quality content strategies with press relations and/or local influencers.
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Experience low engagement and difficulty building customer loyalty, and need to transform their communication to strengthen their business image and reputation through content that creates real bonds.
Thais Cunha
Thais Cunha – Creative, dynamic, committed, and passionate about communication. I am a Brazilian journalist with a postgraduate degree in Public Relations from USP. I currently live in Argentina and am fluent in Spanish. With over 17 years of communication experience in large international corporations, I am now the Founder and CEO of Sneety—an agency focused on adapting brand strategies to ensure a safe and successful market entry into other countries, primarily Brazil.
Paolo Vozzi
Analytical in diagnostics, strategic in marketing, a lifelong learner, and naturally gifted at connecting with people. With 20 years of experience in marketing and sales operations within SMEs, I’ve learned that a drop in sales is often just the symptom—the first thing that "hurts." I thrive on finding the root problem and unlocking the solution so our clients can grow and develop.