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 Who Are We?

We are more than just an agency and a communications consulting firm

We are a bridge.


 A link between you, your company, your brand, and the market you wish to explore. A bridge to facilitate the challenges of communication in new lands through strategic experiences and content.

Whether you are a startup or an established company, our work is built on reading, research, and data analysis. This is the foundation for us to develop a consistent communication and branding strategy to make your brand stand out in a new market.

In addition, we study your business thoroughly to guide it communicatively in its internationalization process, adapting the message to be understood within the desired cultural context, performing cultural adaptation, generating a connection with the target audience, and avoiding misunderstandings.

To value the differences, we combine content marketing techniques with international marketing, going beyond the obvious to communicate the authenticity of each brand to the world, on the right platforms (Brand Projection) with the appropriate language (Brand Expression) – not like and where everyone else is.

We also apply our Public Relations expertise to create actions that consider all the brand stakeholders and their contact points.

 Why should I culturally adapt my company's communication?

Because the culture of a country, city, or state influences the consumption of brands, just as brands impact the context, creating new symbols and meanings. These symbols come to represent a way of thinking, feeling, and acting within the society.

 

Therefore, a communication created for Spain needs to have an adapted message if you want to reach the Brazilian market. Social events are communicated massively, and many brands take advantage of this.

 

And that's fine, sometimes that is the goal. But if the idea is to be a significant brand for the consumer and become part of their context, the message needs to be adapted.

 

That's why,  at Sneety, we don't do anything "canned" or "packaged." Here, we do everything personalized, authentic, and strategic according to each client's demands and needs.

 

We believe that the power of communication can generate good results and create quality content to build connections and inspire people around the world.

 

That's why our work is based on data analysis combined with creativity and knowledge of our international and multicultural team.

 

We want your communication to be fluid and authentic within the new country.

 

Want to know more? Send us a message; we would be happy to tell you how!

 


 

 Our services are for those who...

★ Want to transform their communication and strengthen the image and reputation of their business through content that connects and engages;

★  Want to expand to a new country and don’t know how to communicate with the new audience;

 

★  Need a partner or consultant to guide the marketing team actions; 

 

★ Want to differentiate and amplify their ideas on social media and other channels authentically and stand out from the everyday noise;

 

★  Want to combine quality content strategies in relations with the press and/or local influencers.

Thais Cunha

 

Creative, restless, committed, and passionate about communication. I am Brazilian, with a degree in journalism and a postgraduate degree in Public Relations from USP. I currently live in Argentina and have learned to speak Spanish fluently. I have over 15 years of experience in communication with major international companies and am now the founder and CEO of Sneety, a communication agency focused on adapting brand strategies to ensure a safe entry into other countries, especially Brazil.

Foto Thais Cunha
Foto Paolo Vozzi

Paolo Vozzi

Analytical in diagnosis, strategic in marketing, curious in learning, with a natural gift for relating to people. With 20 years of experience in marketing and commercial areas in SMEs, I understood that the first sign of trouble is a drop in sales, which is the symptom. I love finding the problem and unlocking it so that our clients can grow.

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