Communication and Branding Consulting and Mentoring
Diagnosis, analysis, and planning aligned with brand values and objectives, the local culture, and the desires and expectations of the target audience. Through data analysis and research combined with the knowledge of an intercultural team, we create something unique to differentiate the brand in the local environment.
Consulting can be directed to the company or a specific product or service. The duration and depth are defined according to the client's needs.
We analyze and evaluate the company’s image online and offline, conducting local market and audience research, building an empathy map, and presenting recommendations to transform the brand’s ideas and purpose into effective content and actions that help our clients achieve the desired results through:
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Creation of brand, product, or service branding;
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Strategic communication planning;
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Content calendar;
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Action schedule;
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Cultural adaptation of communication.
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Solution: be the external link to guide actions and ensure their effective execution.
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Results: adapted, more targeted communication that creates connections with the right audience.
International Marketing and Content Marketing
Creation of a quality content strategy that is personalized and authentic to create connections and reach the right people. Here we build the brand content highlighting the features and benefits of the offered products or services, telling stories, and entertaining in a very subtle manner, known as Branded Content.
Storytelling attracts the audience and generates a feeling of positive identification with the brand. This not only adds value in terms of entertainment or information but also promotes a stronger emotional connection with the audience and facilitates the consequent adoption of the brand.
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Our other services include preparing:
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Website
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Landing Page
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Blog
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Newsletter
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Email marketing
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Articles for LinkedIn
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E-books
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PPT Presentation
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Branded Content
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SOCIAL MEDIA MANAGEMENT
We plan, publish, manage, and monitor content for Facebook, Instagram, and LinkedIn with relevant news for the market/sector to strengthen relationships with your fans. And if important and necessary for the brand, also TikTok, Pinterest, Twitter, YouTube, etc. everything according to where the company audience is.
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This management covers:
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Development of content strategy;
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Production of texts, photographs, or videos;
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Creation of a publication calendar;
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Network monitoring, including monitoring public interactions and responding to comments or questions;
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Metrics analysis and performance reports.
Solution: reaches more accurately the target audience, provides correct company information, and useful content to the audience.
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Results: improves the impact of the message, services, and products of the company, besides generating connection and credibility.
Press Office and Public Relations
We generate visibility and exposure for brands organically in media (local and segmented) and with opinion leaders to strengthen the image and reputation of the product or service.
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We also take care of the company’s image and convey its message to influencers and other key audiences (stakeholders), building relationships and partnerships with other brands (co-branding/collab), creating benefits for all.
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Here, we seek quality over quantity. Therefore, we always act strategically and according to the business segment through:​
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Media relations
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Press release creation and distribution
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Source suggestions for interviews
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Interviews
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Press articles
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Event organization and invitations;
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Sending press kits and products for testing by the press or bloggers;
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Co-Branding – partnerships with other brands;
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Influencer Marketing;
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Link building generation;
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Relationship actions with stakeholders and influencers.
Solution: deliver the brand's message to more people and places, cutting through the noise, creating consistent narratives through key message definition, and managing reputation.
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Results: build, improve, and protect the company’s image, maintaining the authority and recognition earned.
Commercial Consulting, Sales Training, and Customer Service
We help companies optimize their sales practices and captivate their customers with their service by identifying strengths, areas for improvement, and possible gaps.
This also includes setting goals, market segmentation, pricing strategies, sales approach, closing techniques, and customer relationship management.
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This includes:
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Context analysis and diagnosis;
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Definition of company objectives;
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CRM process creation;
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Sales team training;
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Customer service skills training;
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Process implementation;
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3 to 6 months implementation.
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Solution: organize the company and train the team to act according to the company’s objectives.
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Results: qualified team that generates more sales and better results.
