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Tractoagro

Rebranding | Sales Consultancy | Sales Training | Marketing and Sales Plan | CRM Implementation | Adjustments to Customer Touchpoints

Tractoagro is a company providing agricultural replacement parts solutions in Argentina's coastal region. Initially, they aimed to increase brand awareness and convert it into sales. However, as the project progressed, we identified a different core need.


 

Problem:

The company already had a steady sales flow, but it wasn’t reaching its full potential or using optimal strategies. Their team consisted mainly of order takers rather than a proactive sales force aligned with company objectives.


They primarily competed on price, offering an extensive catalog from multiple suppliers while maintaining minimal inventory. They lacked regular or loyal customers.


Additionally, their organizational structure and internal/external communication processes were poorly defined. This created significant stress for leadership, which struggled to delegate tasks and often fell into micro-management.


 

Solutions:

We worked on three key fronts:

  1. Development of a Marketing and Sales Plan, which included:

    • Defining market segments.

    • Repositioning the brand and creating a new value proposition.

    • Curating a strategic product and brand offering.

    • Analyzing optimal channels and suppliers based on the established plan.

    • Designing commercial communication processes, covering the entire sales flow—from the team to customers and supplier interactions.

    • Training direct managers in strategy management and execution.

  2. Organizing documents and records for better decision-making and implementing a CRM system.

  3. Rebranding and aligning the company’s channels with the needs of current and future clients.

 


 

Results:

Today, the company is growing autonomously, consistently, and at the right pace. The CEO now runs the business strategically and productively, stress-free, from another country.


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