Tedx Rosario
Communication Strategy | Public Relations | Press Relations
TEDx is an independent organization that shares and amplifies ideas presented by experts on a wide range of topics, from technology, art, and science to economics and more. These talks aim to advise, inspire, and motivate people worldwide, with an impact comparable to that of rock stars.
The TEDxRosario edition, held in the city of Rosario (Argentina), was the first to obtain a license in Latin America. Sneety joined their journey just as they were celebrating their 10th anniversary.
The plan was to promote the event and its significance in the press and on social media.
2019 Challenge
To celebrate 10 years in style, the goal was to promote the event as a festival of ideas (in the style of Lollapalooza), where people could watch talks, eat, relax on the grass, and enjoy the LABS (booths set up by various companies designed to create unique experiences and inspire creativity among participants). It was an event for the whole family—even pets were welcome.
2020 Challenge (During the COVID-19 Pandemic)
The aim was to organize a digital, innovative, and entertaining event that would keep people engaged from start to finish.
Solutions
For the 10th anniversary celebration, we unveiled the event to the media one month in advance during an exclusive event for journalists, influencers, former speakers, and invited artists, designed to provide them with the TEDx experience.
We created personalized press kits and set up a press room, preparing the space for interviews and providing refreshments to welcome this select audience.
The event was streamed live on major social media platforms in Argentina and via partner media outlets. We also managed and monitored interviews with organizers and speakers. Watch a summary of the event in this video:https://www.youtube.com/watch?v=ilC6WOT9xEE
For the pandemic edition, we focused on media outreach, but the primary emphasis was on social media and partnerships with influencers, journalists, and opinion leaders who had a strong digital presence. We created and sent out an interactive press kit, which could only be unlocked with a password found in a custom-designed digital escape room created exclusively for TEDxRosario.
Check out the event: https://www.youtube.com/playlist?list=PLxdOhCQkXGGFuvrXYnQ5MkjaJnbZ_U37E
Results
In 2019, more than 100 articles were published in several major media outlets, 30 influencers from the city of Rosario and neighboring cities were engaged, and 80 interviews were conducted with the institution's leaders. On social media, we reached 3,600 people, who watched the broadcast on YouTube, and 2,500 people via Facebook streaming.
In the edition that took place during the pandemic, we received 44 news stories in the press, 15 interviews and 30 posts from influencers and opinion makers on Instagram. In the escape room activity, we had 17 people participating together, including journalists and influencers from Rosário. In the YouTube playlist, we engaged 500 people live and during the launch week, we obtained more than 1,000 views.
Project Gallery
