
Swaper
Communication Strategy | Public Relations | Press Relations
Swaper is a platform and virtual event production company that offers services for the production and management of online events in 3D. It was founded in Silicon Valley in early 2019, where it received investment from Corfo's Seed Expands program.
With the onset of the COVID-19 pandemic, the entrepreneurs studied the processes and possibilities of the necessary technologies for online events and created Swaper.com.br, a comprehensive platform for 3D events and 360° virtual tours, as well as webinars and event management applications.
Problem:
The Brazilian market was highly desired by this Chilean startup, but the start of the pandemic almost made them give up. However, they decided to focus on brand communication in Brazil and secure a Brazilian partner to help drive the brand forward through local contacts.
Solutions:
We developed a communication strategy aligned with their goals. We worked with the press for two months and assisted with creating some Portuguese-language content for their social media channels.
In our PR efforts, after extensive research into the events sector, understanding its future opportunities, and the changes and effects caused by COVID-19, we sought partners to facilitate effective communication. We found Michel from Omega House, a technology and event system startup specializing in access control and event check-in.
With the pandemic suspending all Omega’s services, it became the ideal partner.
Results:
We achieved over 20 remarkable publications in the press, both in specialized event industry outlets and national media, highlighting innovations and new developments in the sector, as well as articles by the Chilean company's founder.
We also coordinated participation in several live events.
Following our communication and PR efforts, the two companies (Swaper and Omega) merged. Today, the Brazilian company offers a wide range of online event solutions with high-quality technology, alongside in-person events, serving clients across the entire country.
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