Mina Medicina Estética

Mina Medicina Estética

Services: Rebranding | PR & Communication Strategy | Digitalization | Sales Consulting | Marketing & Sales Plan | Sales Training | Content Marketing.

Context 

Mina Medicina Estética, led by two physicians with postgraduate degrees in aesthetic medicine, offers high-end treatments but faced structural disorganization that limited its growth and visibility.

Despite their professional excellence, the business operated without real control over its profitability or a defined brand identity. They approached Sneety with the goal of gaining recognition from both the public and the industry, differentiating themselves from the competition, and showcasing their deep expertise.

The Challenge

The challenge for Sneety was to guide Mina Medicina Estética through a transformation process toward becoming a professional, profitable, and recognized brand, aligning every aspect of the business to build a coherent identity connected across every touchpoint.

Despite having specialized medical partners, their value proposition was not clearly differentiated. Additionally, internal disorganization affected appointment management, customer service, communication, and the physical experience at the clinic.

The Solutions

Sneety approached the project holistically, working on operational, strategic, and communicational fronts:

1. Financial Audit & Professionalization: We performed a complete business diagnosis: revenue, expenses, fixed/variable costs, margins, profitability, and break-even point. The goal was to tidy up the numbers, structure management, and optimize the sales system, starting from a scenario where there was a total lack of knowledge regarding revenue, costs, profits, and financial equilibrium. We implemented monthly control and analysis tools that allow the doctors to know the real status of the business and make decisions based on clear, precise data.

2. Customer Organization & CRM: We built a segmented database based on behavior, visit frequency, and types of services purchased. This allowed us to apply personalized follow-up, loyalty, and reactivation strategies adapted to each client profile.

3. Rebranding with an Authentic Value Proposition & PR Strategy: The biggest issue was generic visual communication, looking too similar to competitors. Based on the existing brand book, we updated colors, graphic design, aesthetics, and brand tone to build a coherent, modern, and differentiated visual identity. We defined an aesthetic that is professional yet approachable, aligned with Mina’s profile: a medical company with aesthetic, clinical, and human sensitivity. We leveraged the business's main differentiator: direct care by specialized doctors with technical knowledge. We also developed a new brand discourse focused on building trust, conveying professional backing, and promoting integral well-being.

4. Content Marketing & Authority Building: The owners were absent from brand communication, wasting their professional authority. Therefore, we devised a strategy to position them as visible and trusted thought leaders within the business. We developed a digital strategy (social media + newsletter) where the doctors became the face of the brand, sharing educational, explanatory, and up-to-date content about the market. The messages focused on personalized treatments and integral care to enhance individual beauty—without promoting forced transformations, but rather valuing each person's identity.

5. Sensory Offline Brand Experience: We improved the sensory experience of the physical space, addressing visual, auditory, and olfactory aspects to create a harmonious environment consistent with the brand identity. We also created kits and a personalized "Beauty Passport" to accompany clients' treatments. Additionally, we installed a star-shaped mirror (the brand icon) on the door to catch the eye of passersby. The goal was to generate a pleasant experience aligned with Mina’s values from the moment a person walks in, reinforcing the perception of care, professionalism, and well-being.

6. Internal Organization & Process Mapping: We digitalized appointment management, service logs, customer service, and post-treatment follow-up, improving internal organization and the patient experience. We also structured the commercial sales process to avoid lost opportunities, increase operational efficiency, and guarantee a faster, more professional response at every stage of contact.

7. Partner Training in Communication, Sales, & Marketing: The doctors were trained by us to perform naturally in front of the camera, speak to their audience, and generate a human connection. They also learned marketing techniques, consultative sales, and content creation. These skills help them daily within the clinic and at events, allowing them to build trust, position themselves as experts, and strengthen the bond with their community and stakeholders.

The Results: 

Mina Medicina Estética stopped being "just another clinic" and transformed into a brand with identity, order, and projection. Thanks to Sneety's strategic guidance, they managed to professionalize their business, increase sales, and build a real, loyal community where the doctors are no longer hidden behind a brand but have become its greatest strength.

Six months after starting work with Sneety, the results were remarkable:

• +90% increase in monthly revenue.

• +65% growth in the active and loyal client base.

• Total control over costs, margins, profitability, and break-even point.

• Clear differentiation in the local market, both visually and professionally.

• The partners became visible industry references, appearing in media and events, and being contacted by brands.

• Higher average ticket per client thanks to sales strategies and personalized recommendations.

• A professional and warm atmosphere with a multi-sensory experience that enhances the perception of quality.

• Optimized internal efficiency, with organized and digitalized commercial processes, appointments, and customer service.