Melhor Mendoza

Client: Melhor Mendoza

Services: Rebranding | Communication Strategy | Website Construction with SEO | Mapping and Content for every stage of the Customer Journey (Social Media + Email + WhatsApp) | Client Gifting Strategy | Sales Consulting, Database Organization, and CRM System Creation.

Context

Melhor Mendoza is a tourism agency based in Mendoza, Argentina, specializing in personalized tours for Brazilians. Beyond organizing itineraries and handling reservations, they provide safe transport for passengers through mountainous regions, ensuring peace of mind for everyone—especially those participating in wine tastings at the region's various wineries.

They contacted Sneety because they felt the need to increase their connection with the Brazilian audience. They wanted to clearly demonstrate that they are a family business that values passenger comfort and top-tier care. It was also crucial to highlight that their drivers are bilingual in Portuguese and Spanish, a significant asset for tourists navigating Argentina.

The Challenge

Their communication on social media and the website was done in "Portuñol" (an informal mix of Portuguese and Spanish), which failed to convey much credibility. Furthermore, they weren't using high-quality photos to send the right message about their services, which directly impacted sales.

The Solution

We developed a new verbal and visual identity for the brand. We evaluated and researched the specific Brazilian target audience to create content consistent with their desires and needs. Based on this, we created new SEO-optimized website content and a fresh editorial line for social media, accompanied by the new visual identity.

In such a competitive market, we also implemented Google Ads and Meta Ads campaigns.

We restructured the entire communication flow with clients and leads (potential customers), as well as within the sales department. We conducted training for the entire team to establish more efficient communication, both internally and externally. We also taught the team how to leverage the database and CRM to meet brand goals—for instance, by creating packages and promotions based specifically on the Brazilian holiday and vacation calendar.

The Results

With the new communication strategy in place:

• Social media showed a 71% growth in engagement.

• The website saw an 80% increase in new users and organic searches.

This resulted in an 87% increase in daily leads.