
Melhor Mendoza
Rebranding l Communication strategy l Construction of the Portuguese version of the site with SEO l Content planning for all stages of the customer journey and channels and social networks, e-mail marketing and WhatsApp l Management of events and presents for clients l Consulting for the sales area l Organization of the data base and creation of a CRM style system.
Melhor Mendoza company is a tourism agency in the city of Mendoza, Argentina, which works with personalized tours for Brazilians. In addition to organizing the transport and making reservations, they also carry out the safe transportation of the passenger through the mountainous regions, guaranteeing the tranquility of everyone, especially those who will participate in wine tastings in the various wineries and wineries of the region.
They called Sneety because they felt the need to increase their connection with the Brazilian market. They wanted to show more clearly that they are a family business that offers comfortable and caring service for all passengers. It was also important to highlight that the drivers are bilingual in Portuguese and Spanish, which is of great help during the ride in Argentine lands.
Problem:
The communication on social media and the website was done in 'Portuñol' (a mix of Portuguese and Spanish), which didn’t convey much credibility. Additionally, they didn’t use high-quality photos that could help deliver the right message about their services, which directly impacted sales.
Solutions:
We created a new verbal and visual identity for the brand. We assessed and studied the Brazilian audience to create content that represented their desires and needs. Based on this research, we developed new content for the website, optimized for SEO, as well as a new editorial line for social media.
Given the highly competitive nature of the segment, we also decided to invest in paid traffic by running sponsored ads on Google and Meta group platforms.
We restructured the entire communication flow with clients and potential customers (leads), as well as the sales department. We trained the entire team for more efficient communication, both internally and externally. We also taught the team how to leverage the database and CRM to meet the brand’s goals—for instance, creating packages and promotions based on the Brazilian holiday calendar.
Results:
With the new communication strategy, social media channels experienced a 71% growth in engagement. The website saw an 80% increase in new users and appearances in organic searches, which led to a 77% rise in daily leads. Today, they are already considering expanding the team.
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