Lumie Filmes

Lumie is a company that brings light to people’s stories, preserving and honoring the richness of human experience. Through documentaries—both personal and informational—they aim to shed light on unique perspectives that inspire reflection on current and past issues. They also produce short films, mini shorts, and feature-length films.

They approached Sneety with the goal of being recognized by a high-end audience seeking to transform their life stories into personal documentaries. It was crucial to convey that the company is fully committed to ethics and loyalty to facts, ensuring confidentiality throughout the process and providing participants with a pleasurable and creative experience, along with delivering a final product of the highest cinematic quality.

Problem:

As a new production company entering the market, they needed a logo, visual and verbal identity that aligned with the brand's purpose. Additionally, they faced the challenge of targeting a more selective audience—one less present on social media, living a more offline lifestyle, and preferring not to flaunt their luxuries.

Solutions:

We created the brand's naming and branding. Additionally, we developed the brand manifesto, created website content optimized with SEO techniques, and designed materials to assist with project presentations and sales outside the off line sphere.