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Iron Chest Films

Branding | Communication Strategy | Website Development with SEO | Film Press Relations

Iron Chest Films is a production company founded by experts partners of Tortuga Studios, Fernando Alonso and Nelson Botter Jr., with the aim of producing genre films and series (horror, fantasy, and sci-fi).

They approached Sneety with the mission of contributing to the creation of a solid Brazilian audiovisual industry for horror films with international reach, while maintaining the unique touch of Brazilian culture. To achieve this, they needed to differentiate the communication of the new brand from that of their parent company, Tortuga Studios, which would remain focused exclusively on animation production.  


 

Problem:

To create a new brand in a segment where Brazil is not well-known—horror films—and to showcase the quality of its international award-winning scripts and productions.


 

Solutions:

Creation of the brand’s naming and branding.Development of the brand manifesto and website content optimized with SEO.Designing a new brand strategy for social media.



 

Results:

Delivered the website with SEO implemented. Generated over 300 results from the promotion of behind-the-scenes content for the film “Soul Catcher”, adding press and influencers in cinema and horror. Successfully highlighted the production company’s name and its distinction from the parent brand, which led to 15 interviews with the partners.

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