Iron Chest Films

Client: Iron Chest Films

Services: Branding | Communication Strategy | Website Construction with SEO | Film Press Office.

Context 

Iron Chest Films is a production company born from the experience of Tortuga Studios partners, Fernando Alonso and Nelson Botter Jr., with the goal of producing genre films and series (horror, fantasy, science fiction).

They came to Sneety with a mission: to contribute to the creation of a solid Brazilian horror film industry with global reach, without losing the unique touch of Brazilian culture. To achieve this, they needed to clearly differentiate the new brand's communication from the parent brand, Tortuga Studios, which would focus solely on animation production.

The Challenge

Creating a new brand for a segment Brazil is not typically famous for: horror movies. We needed to showcase the quality of their scripts and productions, which have already won international awards, proving that high-quality genre cinema can be made in Brazil.

The Solutions

We developed the Naming and Branding for the brand, followed by the Brand Manifesto, SEO-optimized website content, and a brand strategy for social media.

The Results

• Delivery of the fully optimized website.

• Over 300 media hits (coverage results) regarding the behind-the-scenes promotion of the film "Apanhador de Almas" (Soul Catcher).

• This coverage combined traditional press with cinema and horror influencers, who successfully highlighted the new production company's name and its distinction from the parent brand.

• This buzz generated 15 interviews with the partners.