Are You Scoring? Using The 7 Basic Plots to Crush Your Sales Goals
- Paolo Vozzi
- Feb 6
- 3 min read
Stop being a "virgin" to sales psychology. Learn how Christopher Booker’s 7 plots help you identify your clients’ drama and finally get to second base with your revenue.
Introduction: Don’t Be the Stifler of Your Own Business
In the crazy frat house of marketing, everyone’s obsessed with "metrics" and "synergy." But let’s be real: your client isn't a spreadsheet. They’re the protagonist in a movie that’s either going to be a blockbuster or a straight-to-DVD trainwreck.
Back in 2004, a guy named Christopher Booker figured out that there are only 7 types of stories in the world. At Sneety Comunica, we’ve realized that if you don't know which movie your client is starring in, you’re just the awkward guy at the party standing by the punch bowl.
Want to stop being an amateur and start scoring? Let's break down the 7 plots of your client's life.
The 7 Client Archetypes: Who are you dealing with?
1. Overcoming the Monster (The "Mayday" Client)
This client has a massive beast breathing down their neck. Maybe it’s a PR nightmare, a Google penalty, or a competitor that’s eating their lunch.
The Vibe: Pure panic. They need a hero, and they need one now.
Sneety Strategy: Be the guy with the chainsaw. No fluff, just results. Kill the monster, save the day, be the legend.
2. Rags to Riches (The "Underdog" Startup)
The classic garage startup. They’ve got a dream, a laptop, and exactly $14 in their bank account, but they think they’re the next Zuckerberg.
The Vibe: High ambition, low budget. They’re looking for their "Cinderella" moment.
Sneety Strategy: Give 'em the glow-up. We provide the tools to make them look like a Fortune 500 company before their first seed round.
3. The Quest (The "Analytic" Nerd)
This client has been researching for six months. They’ve got 40 tabs open and a spreadsheet comparing you to everyone from here to Silicon Valley.
The Vibe: They aren't looking for a quick fling; they want the Holy Grail of solutions.
Sneety Strategy: Give 'em the data. Facts, case studies, and deep-dive specs. You have to win their brain before you win their heart.
4. Voyage and Return (The "Fish Out of Water")
Imagine a 70-year-old manufacturing mogul trying to understand TikTok. They’ve entered a "strange world" and they’re terrified of looking stupid.
The Vibe: Confused, skeptical, but curious.
Sneety Strategy: Be their guide. We handle the "foreign language" of digital marketing so they can get back to their comfort zone with a win.
5. Comedy (The "Bro" Client)
They just want everyone to have a good time. They love meetings, they love "vibing," and they want the partnership to feel like a high school party where everyone gets along.
The Vibe: If the "vibe" is off, the deal is off.
Sneety Strategy: Keep it fun. Focus on the relationship and clear communication to avoid any "awkward misunderstandings."
6. Rebirth (The "Ex-Burned" Client)
They just got dumped by a terrible agency that stole their money and never called them back. They’re guarded, cynical, and ready to bolt at the first red flag.
The Vibe: Major trust issues. They need to believe in love (and ROI) again.
Sneety Strategy: Total transparency. We show them the "New Me" and deliver early wins to prove we’re not like their ex.
7. Tragedy (The "Stifler" Client)
The guy who thinks he knows everything, ignores your advice, blows the budget on a "cool" idea that fails, and then blames everyone else.
The Vibe: Pure Hubris. A total car crash in slow motion.
Pro-Tip from Sneety: Know when to walk away. Don't let their tragedy become your reputation.
Conclusion: Ready to Win the Prom Queen?
Marketing is just a series of stories. If you play your cards right, you’re not just a vendor—you’re the MVP of the season. At Sneety Comunica, we don't just "manage accounts"; we write the scripts that lead to massive wins.
So, what’s your client’s story? Stop fumbling in the dark. Let’s get you to the finish line.
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